HAMDA ·
/hæm·de/
/hæm·de/
BUF Protein
Agency: Process Plus
Creative Direction: Hamda
Art Direction: Hamda
Copywriting: Hamda,
Ahmad Alsayyed, Omar Alsayyed
Brand Design: Maham Pasha, Hamda, Elya Fatima
Packaging Design: Hamda
Motion Design: Hamda
Photography: Fanette Guilloud,
Daniel Farò, Mar Boerr
Creative Direction: Hamda
Art Direction: Hamda
Copywriting: Hamda,
Ahmad Alsayyed, Omar Alsayyed
Brand Design: Maham Pasha, Hamda, Elya Fatima
Packaging Design: Hamda
Motion Design: Hamda
Photography: Fanette Guilloud,
Daniel Farò, Mar Boerr
It’s hard to find a protein powder that doesn’t come with a laundry list of fillers, artificial flavours and ingredients you can’t pronounce. That’s why BUF Protein keeps it simple — clean, halal beef protein made with only 3 ethically sourced ingredients. It’s a dairy-free solution designed to support joint health, muscle recovery and digestion.
We wanted the brand’s identity to reflect the simplicity of the formula. We drew inspiration from the earths geological features (mountains, oceans, deserts) and built a visual direction rooted in nature, strength and high-performance athleticism.
We wanted the brand’s identity to reflect the simplicity of the formula. We drew inspiration from the earths geological features (mountains, oceans, deserts) and built a visual direction rooted in nature, strength and high-performance athleticism.