Process Plus is a full-service marketing agency helping businesses turn their goals into clear, actionable strategies. Through thoughtful planning, effective systems and creative execution, they help brands strengthen their presence, connect with the right audiences and create meaningful opportunities for growth.

As Process Plus continued to evolve, its identity needed to better represent the clarity and momentum behind its approach. We created a bold, dynamic visual system that brings greater confidence and consistency to the brand while reflecting the strategic thinking at its core.

It’s hard to find a protein powder that doesn’t come with a laundry list of fillers, artificial flavours and ingredients you can’t pronounce. That’s why BUF Protein keeps it simple — clean, halal beef protein made with only 3 ethically sourced ingredients. It’s a dairy-free solution designed to support joint health, muscle recovery and digestion.  

We wanted the brand’s identity to reflect the simplicity of the formula. We drew inspiration from the earths geological features (mountains, oceans, deserts) and built a visual direction rooted in nature, strength and high-performance athleticism.